I love this brand. I love this brand so f*ckin much. Since middle school (even when I was getting made fun of for wearing their shoes). So getting the opportunity to provide them with a new purpose and direction was everything.
We made an anthem film, a four-episode content series, and a bunch of little web films…all celebrating the great democracy known as running. It was great. Take a look. And buy Sauconys.
A lot of people want to do something scary. Not a lot of people actually will. Here’s to them.
And here’s to me for working with one of my favorite directors, Emily Kai Bock.
You know all those times you got lost on a mountain? Or stuck an elevator? Or had to deal with a skeptical uncle? Of course you do. Happens all the time. And hopefully you had Verizon. Because if you did, everything would have worked out just fine.
If you were winter, you know how you'd feel about summer? You'd f*ckin hate it. You'd hate it so much. And you'd probably (because you're super old) sit down and write it a letter to tell it exactly what you think.
One Show Silver / One Show Bronze / London International Awards Gold
You always remember where you were when your team does something great. And now with the ESPN App, those memories are going to get...weirder.
Not everyone loves A.1. But those who do, LOVE IT. They put it on everything. Cereal. Ice cream. Tacos. Everything. So for the first campaign they ran in over a decade, we celebrated those who live A.1. no matter what anyone else thinks.
We launched with a full-page New York Times spread, then made a bunch of fun stuff like the A.1. Collection – a line of limited edition sauce carrying accessories – the A.1. Games – a series of challenges to prove your passion for A.1. – and the A.1. Black Card– a card that guaranteed the holder shipment of A.1. anytime, anywhere.
It was fun as hell. My office did smell like A.1. for about a month. That wasn't so fun.
Ever wonder how Best Buy created the best ever way to buy a phone? Of course you have! We all have. It's like the #3 thing that people wonder. So watch the spot and finally find out!
We had to launch this weird little BBQ sauce brand. So we positioned it as the sauce that's ignores all the rules and bullshit around BBQ, and instead only focuses on having fun and eating.
So to launch it, we obviously put a guy in a chicken suit and obviously had him carry BBQ's eternal flame across the country to reignite the passion for eating BBQ that's gotten lost amongst all the pressure to do things "right."
Oh, and we also made him a pretty bitchin' van.
