A.1. For Life
Not everyone loves A.1. But those who do, LOVE IT. So when they came to us to launch their first campaign in over a decade, we celebrated those who live A.1. no matter what the world thinks.
We launched with a full-page New York Times placement, and then rolled out the A.1. Collection – a premium line of sauce-carrying accessories – and the A.1. Black Card – an ultra-exclusive card that guaranteed its holder delivery of A.1. any time, anywhere in the world.